There are four 'pinch me' moments I've had as a writer and Creative Director in advertising:

1. A Nobel prize winner once quoted a campaign I worked on as the reason she saw advertising as a force for good during her speech at the Cannes Lions Festival 2024

2. If you type my name into the New York Times website, you’ll find a 96-word short story I wrote entitled, “Three shots after it was over”

3. David Beckham once complimented a jacket I wore during a shoot we had together

4. I once did a talk on female leadership next to a Marvel movie actress at the Spikes Asia Festival

I love writing so much, that I haven’t been able to let go of crafting it even while a Creative Director at TBWA\ Singapore.

Singapore Airlines, Mandai, FairPrice and Hilton keep me busy these days.

And when I’m not on the job, you’ll find me ogling brutalist architecture and perfecting my barista skills.

work experience

Creative Director
TBWA\ Singapore
December 2019 — present

Creative Director
BBDO Singapore
March 2016 — December 2019


Associate Creative Director
BBDO Guerrero Philippines
May 2013 — March 2016

Copywriter
DDB Philippines
November 2011 — May 2013