AIA discovered that one thing holding the people of Asia back from living a healthier, longer, better life was that they weren’t getting enough sleep.
Working with one of the world’s most renowned sleep scientists, Professor Chee, we discovered that a simple call-to-action of getting one more hour of sleep could reap an amazing assortment of health and well-being benefits.
Instead of getting all scientific about it, we found a way to convey in this message in an emotional way, by asking “who will you be when you wake up?”
We then followed up with a series of social posts that honed in on each of the specific benefits of getting #OneMoreHour of sleep, illustrated by British illustrator Ryan Todd to create something clutter breaking and memorable.
