Each year, more and more creatures on the vulnerable island of Papua New Guinea become extinct. This was a message that a majority of the Indonesian youth had already become so accustomed to, they were practically deaf to it. How do we send an SOS to help save these endangered creatures with a message that gets heard?
We found our answer by partnering up with a local Indonesian DJ, Ninda Felina who was known for her electronic beats and headline making appearances in the nightclubs that our audience frequented. We sent her on a mission to the island to collect sounds made by creatures that were on the brink of extinction. She remixed them into a song and debuted it at Wonderfruit festival.
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